About

Danielle Ross Danielle Ross

(BAppSci Optom, PGDipCert OcPharm, PGDipCert SchoolVision)

Principal Optometrist and Director at OCULA in Queenstown and Wanaka

Paediatric Specialist, Registered Behavioural Optometrist and SchoolVision Practitioner

Contact Lens Specialist and Orthokeratologist


Book an appointment with Danielle here

Danielle is an Optometrist, with specialties in paediatrics and contact lenses, often combining the two for the medical management of myopia control and infantile aphakia.

In addition to general Optometric services, such as eye tests for eyesight and eye health, Danielle’s work focusses on maximising the full potential of the entire visual system, not just eyesight, by tapping into how the brain processes what the eyes see. This is known as Behavioural or Neurodevelopmental Optometry and is a pivotal intervention for learning and developmental delays. Danielle is the only registered Behavioural Optometrist in the Queenstown-Lakes District and one of only three on the South Island and is able to offer comprehensive vision therapy options for those with attention and learning difficulties.

Danielle’s work focusses on maximising the full potential of the entire visual system, not just eyesight, by tapping into how the brain processes what the eyes see.

As a contact lens specialist, Danielle is experienced with complex anterior eye conditions, such as severe dry eye and keratoconus, and is versed in fitting custom-made specialty contact lenses for the sight correction of these conditions.

Danielle studied an undergraduate degree in Optometry at the Queensland University of Technology, Brisbane. During her studies, Danielle worked at boutique retail practices, including Premier Optique, which sparked her passion for bespoke, handcrafted eyewear and honed her skills in frame styling. After graduating in 2008, Danielle moved to Perth, Western Australia to work under the mentorship of Simon and Phil Hogan at SpecialEyes Optical, gaining invaluable experience in specialty contact lenses and the medical co-management of anterior eye diseases.

An opportunity for a short-term stint in Wanaka saw Danielle move against the trans-Tasman immigration flow to New Zealand. The position soon extended to a long-term full-time position as the Principal Optometrist of Eyes on Ardmore (now OCULA). Quickly realising the rural location, and the long distance to the nearest eye hospital (Dunedin), Danielle saw the requirement to up-skill and undertook further postgraduate study in Ocular Pharmacology, allowing her to be able to prescribe medication for the treatment of anterior eye diseases, such as infections, inflammations and allergies.

Wanaka quickly became home for Danielle. A driven entrepreneur, Danielle soon acquired sole ownership of Eyes on Ardmore (now OCULA). Under Danielle’s directorship, OCULA has experienced rapid growth over the last five years, employing seven staff and training three to become qualified technicians and therapists. This growth has permitted the standard of care to be raised to a world-class level, with OCULA becoming the leading innovators of technology in the region, as the first to offer Orthokeratology, Optical Coherence Tomography, Behavioural/Neurodevelopmental Optometry and vision therapy. The walls of OCULA, lined with exclusive eyewear brands, express Danielle’s passion and creative flair for unique style.

This growth has permitted the standard of care to be raised to a world-class level, with OCULA becoming the leading innovators of technology in the region.

If there ever was a small rural town that thought it could, it would be Wanaka. In this unique entrepreneurial climate, Danielle is set to continue the momentum with the release of new medical eye treatments and technology in the 2016 financial year.

View Danielle’s LinkedIn profile

Memberships and Associations:

  • Registered with New Zealand Association of Optometrists
  • Registered with Australasian College of Behavioural Optometry
  • Registered SchoolVision practitioner
  • Registered Irlen screener
  • Member of Corneal and Contact Lens Society of New Zealand
  • Member of Orthokeratology Society of Oceania
  • Qualified optometric examiner for New Zealand Civil Aviation Authority
  • Qualified optometric examiner for Maritime New Zealand

Book an appointment with Danielle here